In terms of packaging, a pouch is a flexible bag usually made of materials such as plastic, silver foil or paper. It is designed to hold and protect product. Unlike rigid packaging, pouches are lightweight, flexible and can be made into a variety of shapes and sizes depending on the needs of the product. Known for ease of use, durability, and custom design, pouches are ideal for bulk foods, pet food, cosmetics, and supplements.
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These are most often disposable bags with 3 seams – sides and bottom. That means that they can only be placed on the shelf flat or lying down, so special cutouts are often made so that they can be easily hung. These bags are often used for single serving or packaging, for example, product samples or small snacks.
These bags have a bottom that lets them stand upright, ensuring stability and visibility for your branded product. Stand-up bags or “doypack” bags are usually used in situations where the product is intended to be placed directly on the shelf rather than in specially designed hanging stands.
In both types of bags we can also incorporate:
– a zip closure system that allows the product packaging to be opened and closed repeatedly
– cutouts that allow the bag to be easily hung or multiple bags to be strung together
Pouches offer modern, functional, and customizable packaging for many products and industries, making them a popular market choice.
A modern solution for flexible packaging
Digital printing has revolutionized the way pouches are made, offering significant advantages to companies looking for high-quality, environmentally friendly and flexible packaging solutions. Digital printing allows direct printing on pouch material for intricate designs and full-color images. It also enables small-batch customization, variable numbering, and more.
Digital printing technology delivers vibrant colors and intricate designs, helping products stand out on crowded retail shelves.
Digital printing offers incredible flexibility for both small and large orders. Ideal for businesses with seasonal products, frequent brand customers or small series. You can customize each batch of bags with reminders, barcodes, new product information.
Short setup reduces material waste and avoids extra plates, saving costs and minimizing unnecessary production—even for small batches.
With digital printing, setup time is minimal, so production and delivery times are much faster than with traditional methods. This allows brands to quickly respond to market changes, trends and seasonal requirements.
Blank pouches offer a clean, flexible and cost-effective packaging solution for a wide range of products. These ready-made pouches are perfect for businesses seeking a minimalist look. They also allow applying custom labels for the desired final result.