It is a process that involves creating, storing, transferring, and reproducing a printed image in digital format so that fixed or completely variable information can be printed directly onto the material to be printed. It is a modern method that ensures high quality, accurate printing with vivid colors and expressive nuances. Unlike traditional methods, where auxiliary tools such as printing films (offset) or plates (flexography) must be used to transfer the image, digital printing allows for quick changes to the design. It is precisely this efficiency and flexibility that saves both time and money.
During the variable data printing process, it is possible to change text, design elements, graphics, colors, serial numbers, and barcodes without interrupting the printing process. They are most often used for various serial numbers, such as limited edition beverage bottles or special promotional stickers. QR codes can also be variable.
An excellent solution that attracts customers’ attention if The product is sufficiently transparent to allow both sides of the sticker to be seen. This makes it possible to place various regulatory information, brand or advertising messages without cluttering the front of the label. The second solution is to create interesting printed designs on the back, which can be seen through the product’s primary packaging.
This solution allows you to gain additional space for placing information on the product, which can be particularly important if the product to be labeled is small in size. Please note that the layers of our labels can be completely removed from each other (they are not booklet-type). These layers are coated with a special coating that allows them to be removed from each other and reapplied several times while retaining their adhesive properties. They can be combined with double-sided stickers to obtain layers printed on both sides. Most often, this type of sticker is used to include translations in several languages. Another great use is for promotions and contests (the extra space is useful for adding expanded rules, thus keeping the first view easier for the buyer to perceive). Please note that the layers are quite transparent, so it is advisable to think carefully about the design, layout, and colors.
is a special type of automatic design creation based on your chosen basic design and specific modification settings. Our HP printing equipment allows us to create a virtually unlimited number of design variations. Please visit the official Starlett website for more information about this type of printing and to view examples.